Aditya Birla Jewellery Brand Store Opened
Amit Dharap, Head – Retail, Indriya along with Pranitha Subhash, Film actress, during second store opening, in Hyderabad
Hyderabad: Indriya, a jewellery brand from Aditya Birla Group, launched its second store in the city, which follows the opening of its first store in Kondapur last week, for its South India foray. The brand plans on rolling out 100 stores nationwide by FY26.
The 2nd store in Hyderabad features a dedicated kaarigari room. The brand will offer here 15,000 curated pieces and over 5,000 exclusive designs.
Sandeep Kohli, CEO, Indriya, said: “Jewellery is evolving from a simple investment to a powerful statement of individuality. At Indriya, our proposition is built on clear distinction, unique designs, personalised service, and authentic regional influences.”
Speaking on Hyderabad as a jewellery market, Kohli said, “with its rich cultural heritage and deep appreciation for fine jewellery, it is the perfect city for this launch. As we make our foray into South India, we are excited to introduce Indriya’s signature craftsmanship to this vibrant market.”
